App has now become a common and popular term with the rise of smartphones and their extensive use among people from different walks of life. As smartphones become a matter of routine communication means among peer groups, grocery apps have also become a norm.
Below are the perks that grocery apps have in store for both shoppers and retailers.
Advantage for Shoppers: Save Time
The main purpose of using a grocery shopping delivery app is the fact that it places the power of remote shopping in the hands of the shopper in a literal sense.
Although there might be something pleasant to walking around in a department store or shopping mall and filling your cart with the month’s choicest groceries, the truth is that not all people have the luxury of unlimited time of doing it. This means grocery apps help you save precious time.
Advantage for Shoppers: Shop in Comfort
While originally developed to provide the advantage of shopping from anywhere with sheer convenience, this is now considered a safe option for shopping. You don’t need to wait in long lines, jostle, or carry around your groceries. Home delivery is one of the most crucial perks of online grocery shopping. It helps shoppers get their hands on fresh products anytime and anywhere.
Advantage for Retailers: Lean Inventory Management
In physical stores, everything must be displayed on the shelves. However, this shelf space can be very expensive and in large cities, this space sells at an additional premium price tag. In virtual stores that provide online grocery shopping and delivery, physical space is not necessary.
Everything is in the form of photos with the actual stock stored at non-premium locations. The customers won’t know and there is no need for them to do so because every time they shop, they don’t bother about the source of the stocks. All they worry about is how they get their orders. It reduces inventory and interest on paying rent and banking charges.
Advantage for Retailers: Track Consumer Behavior
The most overwhelming mystery that retailers deal with today is learning what shoppers prefer, their reasons for buying, seasonal purchasing habits, regional differences in terms of product packaging, changing trends in purchased products, reasons for non-acceptance or rejection of some items and so many other factors that can help retail store owners on why online grocery shopping is much better for shoppers.
For grocery store owners with an app, they can plan the strategy to adopt for their physical stores. The benefit is the reduction in the unsold stock and paying more attention to products with higher profit margins.
Advantage for Shoppers and Retailers: Give Customers More Options to Choose From
With the markets growing more complex and with the rising number of product ranges, the competition for shelf space also gets keener among manufacturers who are asking retailers for additional space in physical shops.
In today’s marketing world driven by apps, shelf space is no longer a criterion. This is almost unlimited as retailers just add more photos and better descriptions of products that will inspire buyers to act positively towards highly attractive products.
In physical shops, running behind customers is almost impossible. Customers benefit since they don’t feel the pressure to have spur-of-the-moment decisions. This gives customers more products they can compare while retailers enjoy more space to display with no need to strain on shop space.
With Bakkal App, both shoppers and retailers can enjoy more exciting benefits.
