Bars have been popular with customers for hundreds of years. Patrons love gathering to enjoy an evening out, socialize with friends or meet new people. Opening a bar can be a great business decision because there are many options available. Adults of all ages and interests can be catered to, which can lead to business owners developing some creative marketing strategies.
- Digital Marketing
It takes more than just a building and a TABC permit to create a successful bar. The customer base needs to know that an appealing bar is in the area. Digital marketing campaigns can be successful and may be cheaper than traditional options. Engaging with customers on social media platforms can be a wonderful way to build rapport with customers while developing a reputation as a great place to hang out. Encouraging patrons to post pictures on their social media feeds can be a great source of free marketing.
- Host Events
Think about the target market and cater to their tastes when putting events together. A bar that caters to college students would probably benefit from local bands, happy hours and wacky theme nights. An establishment with older patrons may prefer to host trivia nights, pool competitions or wine tastings.
- Create a Signature Drink
Creating a memorable signature drink can be a fantastic way to get people talking about the bar. Many people like going to bars for the social aspect, so sharing a signature drink together should be a fun part of the night. If the drink can be enjoyed by more than one person at a time, that can be a big part of the promotion.
Attracting customers is something that business owners of all types struggle with at some point. By being creative and making smart money decisions, it is possible for bar owners to run a thriving business.
